Regional Supplement - Emerging Markets (#11 November 2013)

Marketing Strategies in Brazil

The impact of the crisis has not been felt so deeply in Latin America, compared with other developed economies of the world. The economic growth of the countries in the region, mainly Brazil and Mexico, is fixed by rather strong consumer markets. Bearing in mind its position as the largest economy in Latin America, Brazil’s legal market is known as one of the most sophisticated markets in the region. In the midst of a highly dynamic environment, the importance of legal marketing to law firms in this country has grown substantially. We’ve asked Alessandra Machado Gonçalves, independent consultant and coach, to share her expeсtations from new trends and innovations of legal marketing in Brazil…

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