Expert Opinion (#5 May 2018)

Use of Third Party Trademarks in Search Advertising

by Alexander Molotai

Businesses around the world spent nearly USD 192 billion on online advertising. Yes, the figure you’re reading is right. One hundred and ninety two billion United States Dollars. The 2017 online advertising statistics tell us that for every minute an estimated 650,000 searches were made on Google, over 700 videos were hosted on YouTube, over 700,000 status updates and 500,000 comments were posted on Facebook, over 65,000 tweets were made, and approximately 180 million emails were sent. 


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