Argument (#7-8 July-August 2020)

Factors and Methods for Minimizing Impact of Merger Syndrome within a Company

by Rostyslav Nykitenko

In the context of a steady increase in consumption, the market tends towards transforming existing business entities focused on the changing preferences of the average consumer. Thus, there is a tendency towards the merger and consolidation of companies that have changed the vector of development strategy.

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