In Re (#03 March 2012)

Unfair Advertising and Unfair Competition

by Yelena O. Stasyk

Very often advertisements promise “the longest lushes”, “the lowest prices” or “the fastest effect”, leaving consumers disappointed with the advertised products or services. Such misleading advertisements constitute violation of consumers rights and competition laws. In order to understand what type of advertisement can be viewed as a violation we must analyse the definitions given by Ukrainian laws, and understand the approach of government authorities, as well as review court practice...

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