In Focus (#04 April 2015)

Smart Monetization

This is a global trend showing that the market share of intellectual property in Internet is getting stronger. In practice new questions appear for trademarks, designs, domain names and copyright. And basically brand owners need expertise in the digital economy. Ukraine is no exception.

In light of the ongoing discussion on investment attractiveness of Ukraine, IP is crucial. Global investors with a strategic market vision look for smart monetization of their IP assets, as well as the ability to enforce their IP rights against infringers. And despite hard times for Ukraine, rights holders still conclude that policing our market is worth the money and effort. This is a good message that needs efforts from our side. These and many other issues are addressed by our contributors in the traditional for every spring IP issue of the UJBL.

In between, we continue to monitor recent legislative initiatives. This month’s expert panel examines the last achievements in the area of deregulation. With the general positive perception of these steps, it is vital to share thoughts as to what may advance improvements, and what is unlikely to work. No sentiment, just constructive thoughts.

 

Happy reading,

Olga Usenko

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