Protection of Trademark Rights on the Internet

Julia M. Semeniy, Mariana A. Polishchuk

Nowadays, as virtually any business and trademark is represented on the Internet, one crucially needs to have efficient mechanisms to protect its trademark from unauthorized use in the worldwide web. Generally, such unauthorized use may include use of the trademark on web-pages. For example, for promotional purposes or in the course of online marketing of products, etc., and in domain names. As any other infringement, the above-mentioned activities may cause confusion and affect the reputation and profit of the trademark owner...